Could new VAT rules change how you sell online?

The Government has launched a consultation on proposals that could significantly change the way VAT is collected on goods sold through online marketplaces. Although the changes are not yet law, they could affect thousands of UK businesses that use online platforms to reach customers.

The consultation forms part of HMRC's continuing efforts to reduce VAT fraud and simplify tax administration. It focuses on extending the responsibilities of online marketplaces, making them more accountable for ensuring the correct amount of VAT is collected on certain transactions.

At present, businesses selling through online marketplaces remain responsible for charging, accounting for and paying VAT where appropriate. Under the proposals, online marketplace operators could become liable for accounting for VAT on a wider range of sales made through their platforms.

The Government believes this approach would reduce errors, improve compliance and create a more level playing field between businesses that already meet their VAT obligations and those that do not.

If the proposals proceed, many online sellers could find that some aspects of their VAT administration become simpler. However, the changes are also likely to require businesses to understand precisely when marketplace operators are responsible for VAT and when responsibility remains with the seller.

Businesses that trade through more than one sales channel may need to pay particular attention. For example, a retailer that sells products through an online marketplace as well as its own website could find that different VAT rules apply depending on where each sale originates.

Although the consultation is still at an early stage, it highlights the direction of travel towards greater involvement of digital platforms in tax collection. Similar approaches have already been introduced in other areas of UK taxation and internationally, reflecting the growing importance of online commerce.

For business owners, the message is not one of immediate action but one of awareness. If your business relies on online marketplaces, it is sensible to keep informed about the consultation and consider how any future changes might affect your accounting systems, invoicing procedures and record keeping.

We will continue to monitor the progress of the consultation and provide updates as further details become available. In the meantime, if you sell goods through online marketplaces and would like to review your current VAT procedures, please contact us. We can help ensure your business remains compliant while identifying opportunities to simplify your VAT administration as the rules continue to evolve.

If you would like to discuss how these proposals could affect your business, please get in touch. We will be pleased to help you understand the potential impact and prepare for any future changes.

Source:Other | 19-07-2026
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Aitch
I'm Aitch, the Founder and CEO of CIGMA Accounting Ltd. As a Chartered Management Accountant and as a CIMA member, I've spent more than 16 years helping businesses, entrepreneurs, landlords, and individuals with tax planning, accounting, and HMRC compliance. As a chartered accountant in London, I'm passionate about making complex tax matters easier to understand and helping clients make confident financial decisions. Over the years, I've advised start-ups, SMEs, established companies, and high-net-worth individuals across a wide range of tax and accounting matters. My expertise includes Corporation Tax, Self-Assessment, Capital Gains Tax, Inheritance Tax planning, R&D tax relief, capital allowances, international tax, and resolving complex HMRC compliance issues. Whether clients need a business accountant, tax accountant, or strategic tax advisor, my focus is always on delivering practical advice that creates long-term value. One of my specialist areas is Making Tax Digital (MTD). I've worked extensively with businesses preparing HMRC's digital reporting requirements, helping them move to cloud accounting, improve financial processes, and adopt technology that makes compliance more efficient. I regularly speak at Making Tax Digital roadshows, industry events, and educational sessions in collaboration with Zoho Books, sharing practical insights into digital accounting, tax legislation, and the future of the profession. Many business owners looking for the best accounting firm in London are not simply searching for an accountant they're looking for trusted advice, responsive support, and long-term value. That's the approach I've taken in building CIGMA Accounting. My team and I work closely with businesses across London and the UK, providing accounting services, tax advisory, bookkeeping, payroll, VAT, company accounts, and strategic tax planning tailored to each client's goals. Through this website, I share practical guidance on UK taxation, Making Tax Digital, HMRC updates, Corporation Tax, Self-Assessment, and business finance. My aim is to provide reliable, straightforward information that helps business owners understand changing regulations, reduce compliance risks, and make informed financial decisions with confidence.