Are You Selling Goods or Services on a Digital Platform? What You Need to Know About Tax in 2025 and ownward

Digital platforms have transformed the way people earn money. Vinted, Depop, eBay, Etsy, Uber, Airbnb, Deliveroo, Fiverr, TaskRabbit — millions of people now use them to sell goods, provide services, or rent out property.

But with this convenience comes a new reality:

HMRC is now closely monitoring these platforms, and automatic reporting is the norm.

If you’ve received a message from HMRC or your platform, don’t panic — but don’t ignore it either. This guide explains exactly when tax applies, when it doesn’t, and how to protect yourself.

Why HMRC Now Sends Messages to Digital Sellers

From 2024, platforms like eBay, Vinted and Airbnb must report seller data to HMRC, so check your tax responsibilities.

If you sell goods or services on a digital platform, it is essential to understand your tax responsibilities. This can apply whether your sales are a part-time income source or your primary income. Even casual selling online may mean you need to report earnings and potentially pay tax.

You may need to pay tax if you engage in activities on digital platforms like:

  • Buying and reselling items online or making things to sell (even as a hobby).
  • Providing services online, such as tutoring, repairs, food delivery, dog walking, or equipment hire.
  • Creating digital content, like podcasts, YouTube videos, or social media influencing.
  • Earning income by renting out property or land, like letting a holiday home, running a bed and breakfast, or renting out a parking space on your driveway.

Since 1 January 2024, digital platforms (such as eBay, Vinted, Etsy and Airbnb) have been required to collect and report seller data to HMRC. The first reports covered the period from 1 January to 31 December 2024, with information submitted to HMRC by 31 January 2025.

The same rules apply in 2025, meaning income earned this calendar year (January to December 2025) will be reported by 31 January 2026.

Platforms must report your information if either of the following applies:

  • You made 30 or more sales in the year.
  • You earned over €2,000 (about £1,700).

The digital platforms will also give you a copy of the data they send to HMRC, which can help when completing your self-assessment return.

If you are earning money online, you should ensure you check your tax responsibilities. The rules are clear, and platforms are now required to report many types of earnings directly to HMRC.

Platforms affected include:

  • Vinted

  • eBay

  • Depop

  • Etsy

  • Airbnb

  • Uber / Deliveroo

  • Fiverr / Freelancer sites

  • Any online marketplace or gig platform

If you hit certain activity thresholds, HMRC will automatically receive your data — even if you made no profit.

This is why many people are suddenly receiving messages they didn’t expect.

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Income Tax & Online Platform

When You Do Owe Tax

You may owe tax if your activity becomes trading, meaning you are running a side business.

HMRC looks for indicators like:

  • Buying items specifically to resell

  • Selling items regularly in bulk

  • Making items to sell (handmade goods, artwork, custom clothing)

  • Running an online shop through a platform

  • Reselling trainers, electronics, and vintage clothing

  • Earning more than the £1,000 Trading Allowance

If your profit exceeds £1,000 a year, you may need to file a Self-Assessment tax return.

What About Services on Digital Platforms?

If you’re earning through:

  • Tutoring

  • Deliveries

  • Driving

  • Cleaning

  • Personal training

  • Coaching

  • Freelancing (graphic design, writing, social media)

  • Renting out equipment

  • Renting out property via Airbnb

Then HMRC classifies this as income from services.
You must check whether:

  • You exceed the £1,000 Trading Allowance

  • Your income makes you self-employed

  • You need to register for Class 2 & Class 4 NI

Require accounting services?

Get in touch with our expert accountants today! Contact us via WhatsApp for personalized financial solutions.

Making Tax Digital

Does HMRC See Everything Now? Yes — Automatically.

In the past, tax was based on honesty and voluntary disclosures.

Today:
Platforms send your data to HMRC every year.

HMRC can now cross-match:

  • Platform data

  • Bank account activity

  • PAYE records

  • Your UTR (tax ID)

  • Previous returns

This gives HMRC a clear picture of your digital activity.

What Happens If You Receive an HMRC Nudge Message?

A nudge letter or message means:

  • HMRC has data suggesting you received income

  • They want you to review your tax position

  • They expect a reply or correction if needed

You have three options:

Do nothing
Only if you sold personal items at a loss and have no trading activity.

Explain your situation
We can help you craft a clear, correct response.

Register for Self Assessment
If you crossed the £1,000 profit threshold.

Ignoring HMRC messages can lead to:

  • Penalties

  • Backdated tax

  • Interest

  • Investigations

Examples: What Counts as Trading?

Example 1 – Decluttering (No Tax)

Sarah’s Situation
Sarah decided to declutter her wardrobe and sold 40 items of second-hand clothing on Vinted over five months. She made £480 in total, with individual items selling for anywhere between £5 and £20.

Key Facts

All items were originally purchased for personal use

Every item was sold for less than its original purchase price

No buying to resell

No profit motive

No regular or structured business pattern

Tax Position

This type of activity is not trading.
HMRC cannot tax Sarah for disposing of personal possessions at a loss — even if she sells large quantities.

Conclusion
No tax. No Self Assessment required.
→ Even if Vinted or HMRC contacts her, she needs to explain that the sales were personal, second-hand items.

This example is typical and should reassure most casual sellers.

Example 2 – Side Hustle Reseller (Tax Applies)

James’s Situation
James loves finding vintage jackets at weekend markets. He buys each one for around £30 and resells them on Depop for about £70. Over the year, he sells around 60 jackets, generating roughly £4,200 of sales.

After subtracting his costs:

Purchase costs: 60 × £30 = £1,800

Selling fees, packaging & postage: approx. £1,000

Net profit: £2,400


Key Indicators of Trading

Buying stock specifically to resell

Clear intention to make a profit

Regular and repeated activity

A consistent pattern of listings

Activity resembling a small business


Tax Position

James is running a reselling business, not simply decluttering.

His profit of £2,400 exceeds the £1,000 Trading Allowance, meaning he must:

Register as self-employed

File a Self Assessment tax return

Report trading income and allowable expenses

Conclusion
Tax applies. Self-assessment required.
→ James may also need to consider NI contributions and record-keeping.

This is a textbook example of a digital side hustle that HMRC treats as a business.

Example 3 – Etsy Creator (Tax Applies)

Mia’s Situation
Mia creates personalised jewellery in her spare time and sells her pieces through Etsy. Her total annual sales are £6,500. After deducting material costs, Etsy fees, and packaging expenses, her net profit is around £3,200.

Key Facts

She creates products with the intention of selling

Her income is recurring and predictable

She actively markets her items

She reinvests profits into materials and tools

She is clearly operating a business, even if part-time

Tax Position

This is a self-employed creative business.

Mia must:

Register as self-employed

File a Self Assessment

Declare her profit. Keep receipts for materials, tools, and postage

Because her profit exceeds £12,570?
 Only the profit above the personal allowance becomes taxable.
Because her profit exceeds £1,000?
 Self-assessment is required regardless.

Conclusion


Tax applies. Must declare income as a business.
This example aligns with both HMRC guidance and Etsy’s seller expectations.

Example 4 – “I Didn’t Know I Was Trading” (Grey Area Case)

Amira’s Situation
Amira clears out her wardrobe but also buys trendy items on sale to resell occasionally. Over the year, she sells 25 of her own items and 15 items she bought specifically to resell.

She made:

£600 from personal items (no profit → not taxable)

£1,400 profit from resale items → taxable

HMRC may view part of her activity as trading.

Conclusion

Hybrid cases exist — and they often trigger HMRC letters.
Professional assessment can avoid penalties and incorrect disclosure.

FAQs

I sold items on Vinted/eBay/Depop — why am I getting a message about tax?

Because platforms must now report seller activity directly to HMRC. This doesn’t always mean you owe tax, but HMRC expects you to confirm whether the income is taxable.
Read more here 

HMRC messaged me about my Vinted sales — am I in trouble?

Not necessarily. Many messages are automated checks. You only need to worry if you were trading or earning more than £1,000 profit. Calm assessment is key.

Does selling 30 items on Vinted mean I have to pay tax?

No. The number of items alone does not trigger tax.
Tax only applies if you made a profit or are trading.

Why is Vinted asking for my tax information?

Platforms must comply with international reporting rules and collect seller data. This doesn’t mean you owe tax — it means the platform must verify your identity.

Can HMRC see all my online selling now?

Yes. Vinted, eBay, Depop, Etsy and others must share your sales data with HMRC every year.

If I sell second-hand clothes, do I owe tax?

No. Selling personal items at a loss is not taxable. Even if you sell dozens of items.

What is the £1,000 Trading Allowance and does it apply to Vinted?

Yes. If your total gross income from online selling is under £1,000, you don’t need to file a tax return.

What if HMRC thinks I’m trading but I’m not?

You can reply with an explanation — and we can prepare the response for you.
HMRC can be slow and temperamental, so using your time wisely and letting professionals handle it prevents stress and mistakes.

I sell things online as a side hustle — do I need to register as self-employed?

Yes, if your gross income exceeds £1,000 or if you buy items specifically to resell.

Need Assistance from a Digital Tax Accountant?

Stop guessing. Start protecting your position.

HMRC now receives real-time data from platforms like Vinted, Etsy, Airbnb and PayPal — and the rules are tightening each year.
If you’re unsure whether your online income triggers a tax return, or if you’ve received a message from HMRC, the safest step is to seek expert clarity.

Book a private consultation with a CIGMA tax specialist.

We’ll review your platform income, explain precisely what applies to you, and handle your Self Assessment with precision — so you stay compliant and stress-free.

Quiet expertise. Zero judgement. Complete confidence.

 Speak to an advisor today
Offices in London
Remote appointments available UK-wide

Worried your platform income might trigger a tax return?

Don’t wait for an HMRC letter.

A 20-minute conversation with our team is often enough to give you a clear path — and avoid unnecessary penalties.

 Digital-platform income specialists
Airbnb / Etsy / Vinted / eBay / PayPal / Depop / Uber
 Clear advice, fast answers, full compliance

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You don’t have to manage this alone.

HMRC rules are becoming more complex every year.
Your time is better spent doing what you do best — let us take care of the tax side.

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author avatar
Aitch
Aitch is the visionary founder and CEO of CIGMA Accounting Ltd, a boutique accounting and tax advisory firm with offices in Wimbledon and Farringdon, London. With over a decade of experience, Aitch has built a reputation for strategic tax planning, complex HMRC compliance resolution, and innovative AI-powered accounting workflows that help SMEs, landlords, and high-net-worth clients streamline their finances. His expertise spans corporation tax, inheritance tax planning, R&D tax credit claims, capital allowances, and international tax matters, making him a trusted advisor for clients seeking to minimise tax liabilities while staying fully compliant. Aitch is passionate about bridging traditional accounting principles with cutting-edge digital solutions, allowing businesses to operate efficiently and future-proof their financial systems. Through CIGMA, he aims to make accounting smarter, faster, and more human-centric - empowering clients to focus on growth while staying ahead of regulatory changes.